First of all, welcome! Welcome rap fans, rap veterans, rap doubters, rap visionaries, rap beginners, rap genre toe-dippers. 70 Elevators has arrived.
Meet Homeboy Sandman, the first of the 70 Elevators.
He’s a New York vocalist, who sticks out like a sore thumb. His first recordings were released in 2007 and by the following year he was receiving accolades all over the place. He clearly struck a chord. But what makes him distinctive? On one level, he simply has a love for language, which is almost giddy. He attacks the listener with astounding assonance, he spins sentences, and delivers whole verses in a sing-song duotone drawl as if he got carried away on a stream of consciousness and forgot that he was recording a song.
Some of his raps seem to be structured specifically to overwhelm the listener lyrically, but it’s clear from his live performances that Homeboy Sandman genuinely wants to connect with people and engage their minds and spirits. He isn’t afraid to be aggressive, tender-hearted or nerdy. I love ‘The Carpenter’. I think it’s worth opening up this video and watching it in HD.
In an interview with aweh.tv he was asked whether there was a running theme throughout his music. Homeboy responded: ‘Honesty, integrity, bravery, courage, defiance, and faith are a few themes that I think weave their way throughout all my work.’ He is unabashed about seeing a new breed of hip-hop practitioners impacting culture positively in direct opposition to mainstream rap.
This is classic hypnotic Homeboy Sandman
In a short interview I asked him if he was introducing someone to hip-hop music what would be the one album he would get them to listen to? He said: ‘Do You Want More??!?!! by The Roots’. In fact on his wonderfully candid track ‘Not Really’ he speaks with almost childlike hero worship of the rapper Black Thought of The Roots.
April 2020 Update
Since I wrote this post Homeboy Sandman has released more astonishing records including these albums:
Kindness for Weakness (2016)
Humble Pi (2018) (with Edan)
and these EPs:
All That I Hold Dear (2013)
White Sands (2014)
Lice (2015) (with Aesop Rock)
Lice Two: Still Buggin’ (2016) (with Aesop Rock)
Lice Three: Triple Fat Lice (2017) (with Aesop Rock)
There’s so many newer songs I could point you to, but these are fire: