70 Elevators

celebrating lyrical mastery

Read Issue

RAPPERs


  • Read This First: An Introduction

    Where does hip-hop music truly live and thrive? On which continents? In which languages? Since the music industry spotlight is still mainly aimed at the most shallow, narcissistic and destructive manifestations of the rap genre, I felt I had to play my part in drawing attention to rappers who are elevating the art form. Of course I […]

    Advertisement

    READ MORE

  • Elevator 31: Michael Stork

    Michael Stork is arguably one of the most sophisticated, versatile and imaginative rappers to have ever grabbed a mic and he’s been my favourite rapper for years. I’ve been anticipating writing that sentence since I started 70elevators. Yes, he’s one of my best friends. Yes, I was in a rap group with him. Yes, I’m […]

    READ MORE

  • Elevator 30: Emicida

    Leandro Roque de Oliveira was born into a poor São Paulo family in the summer of 1985. He is now one of Brazil’s most popular rappers. Leandro aka Emicida is Elevator 30. What kickstarted Emicida’s popularity was his ability as a freestyler. In São Paulo rap battles don’t just take place under the glare of […]

    READ MORE

  • Elevator 29: Andre 3000

    Andre Benjamin aka Andre 3000 is hard to ignore. It’s very likely you’ve already heard this rap master as part of the hip hop duo Outkast, but is there more behind the flair and panache of Southern rap’s most convivial voice? After the perfect drum fill 24 seconds into Outkast’s debut single ‘Player’s Ball’ Andre was unleashed on the world and […]

    READ MORE

  • Elevator 28: Boots Riley

    For a while Ice Cube’s grimace was a potent symbol of post-Black Panthers, pro-Black, anti-government resistance. Somewhere along the line he traded it in for a Hollywood smile. There are painfully few sharp-tongued, politically active rappers who are willing to put their community before their own career. Boots Riley seems to be just such a […]

    READ MORE

Search for a Topic
Categories
Posted Recently
MUSIC BY ME & MY FRIENDS

SXXTSTORM (released Sept 2022)

PANDÜ​ZIMA (released Oct 2022)

UNEARTHED (released Dec 2021)