70 Elevators

celebrating lyrical mastery

Read Issue

RAPPERs


  • Read This First: An Introduction

    Where does hip-hop music truly live and thrive? On which continents? In which languages? Since the music industry spotlight is still mainly aimed at the most shallow, narcissistic and destructive manifestations of the rap genre, I felt I had to play my part in drawing attention to rappers who are elevating the art form. Of course I […]

    Advertisement

    READ MORE

  • Elevator 27: Chuck D

    ‘Fight the Power’ is arguably the most iconic and important rap song ever made. Public Enemy is arguably the most iconic and important rap group of all time. Right in the centre of the action is rapper Chuck D, a man who has eloquently opened the minds of numerous generations to the true state of […]

    READ MORE

  • Elevator 26: Alloysious Massaquoi

    What’s the thing nowadays? Oh, I remember – it’s making tame pop music but dressing your videos and promo images up to make you look hip, rebellious, intense and sensual. Watch a new pop music video with the sound off – now unmute it. There’s frequently a massive discontinuity between the sound and the visuals. […]

    READ MORE

  • Elevator 25: Lecrae

    Since the dawn of hip-hop, rappers have drawn in fans and listeners for different reasons. For many it’s the transgressive, expletive-heavy flying-off-the-handle spirit that speaks to them profoundly, providing an way to express their anger, trauma, exuberance or fears. For others it’s a progressive black empowerment message that catches their ear fostering a sense of belonging, self-worth […]

    READ MORE

  • Elevator 24: Doom

    My friend Dj Dust introduced me to the rap song ‘Hey’ in 1997. The sustained organ, the brass stabs, the Scooby Doo samples and the rhyming were beguiling. Who is this? MF Doom? I’d heard this man rap before as Zev Love X, but the material that Daniel Dumile was releasing under this new guise, […]

    READ MORE

Search for a Topic
Categories
Posted Recently
MUSIC BY ME & MY FRIENDS

SXXTSTORM (released Sept 2022)

PANDÜ​ZIMA (released Oct 2022)

UNEARTHED (released Dec 2021)