Elevator 20: Shad


One thing that makes you sit up, shut up and take notice as a rap listener is when a rapper speaks uncomfortable truths about the world or him or herself. That steely-eyed, crude honesty is what draws so many people to hip-hop. We connect because we’ve been yearning for someone to say what’s being said. We think, ‘Wow, I’m not courageous enough to say this, but I’m so glad that somebody is’.

Another thing that makes us take notice is when a rapper clearly enjoys rapping. I remember Haych of M.S.I & Asylum giddily bouncing around the room as he unveiled a fresh verse. My friend Sensei C has a look of sheer glee in his eyes as he tongue-twists his way through a cadence-shifting rap song.

Kenyan-born, Ontario-raised rapper Shad exhibits both qualities. He tackles tough truths and he undoubtedly loves what he does, both the lyric writing and the reciting. You can see it written all over his face.

Exhibit One: his new single ‘Stylin’:

I discovered Shad in 2010 when I saw the ‘Yaa I Get It [Remix]’ video.  I was impressed not just by his confidence but also his sweating in the underground bunker shots – he was keeping that little crowd hyped. I thought, ‘Woh, this man is willing to put in work’.

He is an extremely well rounded emcee. His flows are stunning. The track ‘Brother (Watching) ’ [from his 2007 album ‘The Old Prince’] has one multi-syllable rhyme scheme running right through both verses and not one time does the rhyme feel shoehorned in. It’s a perfect marriage of aural form, function and heavyweight subject matter.

‘Keep Shining’ is a heart-felt ode to womankind. He highlights women’s strengths, vulnerabilities, beauty, courage and how much better the world would be if women really got to show their full potential.

Yet as well as maneuvering through the more serious lyrical terrain Shad enjoys poking fun at himself.

As Pitchfork rightly points out Shad is ‘spiritual without being preachy, righteous without being self-righteous, and human without sounding mundane.’

Shad has recently put out this choose-your-price e.p. :

His new album, Flying Colours, will be released in October. Here’s his site.


Elevator 6: Eternia


A few years ago when I heard about Eternia’s tour of high schools as part of a Plan Canada charity initiative, I felt compelled to write her to just say: ‘Keep on doing what you’re doing – you’re changing lives’. The tour addressed women’s and girls rights. As a parent of a young girl I’d be dead excited to have a female rapper who’s not afraid to be perceived as a role-model come to speak and rap at my kid’s school about identity, self-esteem and girls rights.

Eternia, originally from Ottawa, now based in NYC, exudes generosity. She’s not content with making records. She whole-heartedly champions various causes and artists. With trademark gusto she hosts this recent free-to-download ‘World Hip Hop Women’ mixtape.

She writes heart-on-sleeve raps. In this interview with Canadian Journal This Magazine she explains: “one of the running critiques of It’s Called Life [her debut full-length release] was, “Great album, great album, too personal.” People don’t want you to go that deep, almost like it made them uncomfortable. But I can say for the most part people really relate and appreciate having someone else speak their story.”

I’m partial to this Beach Boys sampling scorcher of a track ‘Evidence’ from that early album.

In 2010 Eternia and collaborator hip-hop producer MoSS released the heavy-hitting album ‘At Last’. Album opener ‘Any Man’ certainly pulls no punches.

But my goodness, it’s this song ‘To the Future’ which just melts your heart and shows Eternia at her most personal and profound.

Last week Eternia answered a few questions I put to her:

70elevators: Which of your positive attributes is most evident in your music?
E: Probably my faith. I like to think my music has a ‘victorious’, ‘overcome all odds’ feel to it, for the most part. And that is an accurate reflection of my personality and approach to life. The glass is half full no matter what the circumstance. I do my best to appreciate the journey, even in the lowest of moments.

70elevators: If you could change one thing in the world what would it be?
E: People living compartmentalized lives and viewing the world in compartments.
Stereotyping, judging, making assumptions: this type of thinking and approach to life drives me crazy. I prefer a more holistic view and approach to all things and all people.

70elevators: If you were introducing someone to hip-hop music which album would you have them listen to?
E: That’s hard. Off the top I would probably say Nas’ ‘Illmatic’.

Here’s her music site:

And her everything else site:

Down-to-earth, undaunted, positive & profound, Eternia’s a one-woman destroyer of stereotypes and the brilliant thing about a vanquished stereotype is that when it’s gone it’s usually gone for good.