Why 70 Elevators?


After a long break, I’m continuing the journey to profile 70 rappers who are elevating the art of rap by being particularly raw, bold, honest, compelling, boundary-pushing or necessarily dissident. These men and women, from all over the world, have impacted many lives. Over the coming months maybe one or two of them will impact you.

Slowly mainstream media are giving a little more time to some innovative, diverse, heart-felt, political and spiritual voices in hip-hop. But I’m still sick and tired enough of mainstream rap clowns that I could throw up all over their jewel-encrusted high-tops and into their trendy drinks. I’m not the only one who feels this way. I hope this email shakes some people up.

The fact is that there are rappers who are writing, recording or performing brilliant material right now as you read this. So I’m increasingly compelled to share some of the genuine rap gems I’ve discovered over the last few years. If you’re just getting into rap or are eager to hear some refreshing hip-hop this blog is for you. The beauty, power, wit and vitality of rap music is still alive.

Oh, and if you’ve got suggestions for other rap elevators, email me: 70elevators (at) gmail.com or leave a comment below.

Let’s be clear: this is not a source of good vibes, squeaky-clean lyrics and mild manners. These songs have teeth and fire and soul.

Meet some of the best rappers alive.

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